Search Engine Optimization (SEO)
SEO, or Search Engine Optimization is the foundation for ensuring your site is found and appears relevant and credible to potential customers when they search on Google, Yahoo, and Bing. Only a few years ago, customers searching for a credible and local business would turn to the Yellow Pages. There they would spot a nice-sized ad with bold listings that caught their eye. The psychology was that a larger ad must be more credible than those that had smaller ads or who had nothing more than a listing. Today that process is done through internet searches on Google, Yahoo, and Bing. To be relevant, serious businesses utilize SEO to ensure they are found. Gone are the days when a $750 add per month in Yellow Pages would make your phone ring or drive customers into your business. SEO has become a necessity for a business to thrive, grow, and maintain their position on search engines. SEO is not a luxury, it is a must-have strategy that is long term and ever evolving. At PLD Marketing, our SEO packages are not only robust, but they are among the most competitively priced in the industry. Don't be a billboard in the desert, call or contact us today for a free detailed report from one of our Marketing Consultants to show you how you can reach more customers.
Search Engine Marketing & Lead Generation
SEM, or Search Engine Marketing, is the fastest and quickest way to rev up your sales by increasing leads and calls to your business. SEM is different than SEO in that SEM is capturing people who are actively looking to buy or purchase your services or product. With our 8-strategy approach, we tailor SEM programs that are in scale with how much growth your business is capable of handling. One common mistake businesses sometimes make is wanting the most aggressive SEM campaigns because they want to grow grow grow! That is not always the smartest approach. We coach you into expectations so that you can handle the influx of business with your current staff, business model, and resources. Once you are staffed to handle the influx of additional customers and leads, you can always move to a more aggressive SEM campaign. We offer three types of SEM campaigns and budgets-- Conservative, Competitive, and Aggressive. With SEM, the question isn't do you want to make more money, but how much business can you realistically handle? Call or contact us today for a free SEM Business Review to learn how much business you can handle and how much more money your business is ready to make!
Local Search & Marketing
90% of online local searchers are directly influenced in their purchase decision based on positive and negative reviews that they saw on local search sites. In today's internet world the only thing worse than having a negative review is having no review at all. A recent study showed there was a 9% incremental increase in revenue when a business had an extra star review over their competition. Over 500 million searches per month are done on local directory sites. Are you getting a piece of this pie?
Mobile Website Design
If you do not have a mobile responsive website, then you are missing over half the searches being done on Google, Yahoo, and Bing. In 2014, searches on mobile devices outnumbered those on desktops for the first time in history. And when you think about it, that makes total sense. Not having a mobile-friendly website is like career suicide for your business in this modern age. Customers simply leave a site that isn't user friendly when using their mobile device. PLD Marketing's Mobile Website solutions are cutting edge and among the most competitively priced in the industry. If we see you don't have a mobile-friendly site, we will jump up and down until you let us make your website mobile!! It is that important! And don't be fooled by webdesign companies who charge thousands to recreate your site and make it mobile. Our Mobile Website Design is surprisingly affordable, and one of the most crucial things you should do to ensure you are competing. And after all, a website that isn't mobile friendly is a website that in today's world, is a dinosaur. Don't be a dinosaur! Call us or contact us today for a free analysis and quote on making your website shine on all mobile devices.
A few years ago video used to be consumed just on TV, but times have changed and the average consumer views hours of video content online each day. With traditional TV advertising 90% of ads are wasted on uninterested consumers. Not only are the ads wasted but the business owners waste their valuable advertising dollars. With Targeted Video ads you reach only those consumers who are potential customers by displaying your ads on thousands of popular websites like Youtube, CNN, Foxnews, ESPN, and HGTV. Smart businesses today are using Video Targeting.